City Spotlight – Rowlett

Village Of Rowlett-Downtown Aerial July 2018
Posted on Jun 28, 2024 by Leading Mobility newsletter

Each month, we will spotlight a city in the DART Service Area and the service that DART provides.

Rowlett is home to nearly 68,000 residents and is nestled on the shores of Lake Ray Hubbard in far east Dallas County and a portion of west Rockwall County. Just 20 minutes east of downtown Dallas, Rowlett boasts over 30 miles of shoreline, making it one of only a handful of communities in the region offering this type of lakeside living.

Residents and city leaders had the foresight to join DART in 1983 at the agency’s start, knowing that bus service – and eventually light rail – would connect their primarily residential community to neighboring Garland, nearby Dallas, and beyond.

DART opened the Rowlett Park & Ride and launched DART On-Call service (GoLink’s predecessor) in May 2000. The park-and-ride facility was transformed when Downtown Rowlett Station opened on the Blue Line in 2012. Today, the Rowlett GoLink zone, which covers most of the city, has the second highest ridership in the system. A new Eastern GoLink zone-to-zone pilot, which connects the Rowlett and Southeast Garland zones, is also performing well.

The city and DART partner to maintain resident reserved parking at the DART station to ensure that residents of Rowlett and other service area cities get to park closest to the platform. The Rowlett Parks and Recreation Department promotes riding DART by offering residents age 60+ up to 15 free day passes per month.

In Q2 FY 2024, Rowlett had:

  • 5,392 passenger trips in the Rowlett GoLink zone.
  • 79,372 boardings from Downtown Rowlett Station.

Downtown Rowlett Station has been a catalyst for the revitalization of the city’s historical Main Street district over the past decade, attracting new and bolstering existing businesses. The city has done its part by investing in infrastructure such as wider sidewalks, lighting, and landscaping to beautify the downtown area. Rowlett also hosts a robust series of annual special events held in either the Downtown Green or Veterans Park to attract visitors to the district.

Downtown Rowlett is now home to a growing number of businesses including Bankhead Brewing Co., Barrocos Latin Cuisine, La Casita Coffee, Girlfriends Boutique, Brick & Bones Backyard, and Wisp & Willow Boutique, as well as a variety of service businesses and more are all in walking distance of the DART Station.

Several multifamily communities have opened close to the station, adding density to the downtown area. The Village of Rowlett apartments and townhomes, in the heart of Main Street, offers an urban living experience and the convenience of the Rowlett Public Library on the ground floor. The Rowlett Station and One90 Main apartment homes are also in walking distance.

Learn More: The Realize Rowlett 2020 Comprehensive Plan established a framework for new investment in Downtown Rowlett. Additionally, the city is currently finalizing its Downtown Rowlett Strategic Plan, which will guide the growth, development, and improvement of their downtown for years to come.

Mark Enoch has represented Rowlett on the DART Board of Directors since 1997.

Categories : Leading Mobility
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