Apotek Hjärtat - Blowing in The Wind from Ourwork on Vimeo.

Apotek, a pharmacy company in Norway, is taking rail platform advertising to the next level by integrating ultra-sonic sensors that detect when a subway car is coming into the station. Check out the video above to see how the ad interacts with the subway.

Apotek Hjärtat - Blowing in The Wind from Ourwork on Vimeo.

Apotek, a pharmacy company in Norway, is taking rail platform advertising to the next level by integrating ultra-sonic sensors that detect when a subway car is coming into the station. Check out the video above to see how the ad interacts with the subway.

Apotek Hjärtat - Blowing in The Wind from Ourwork on Vimeo.

Apotek, a pharmacy company in Norway, is taking rail platform advertising to the next level by integrating ultra-sonic sensors that detect when a subway car is coming into the station. Check out the video above to see how the ad interacts with the subway.